5 Amazing Free Google PPC Ad Boosters
by Roger Hall, BetterClix.com
Hey!
Try this; in a Google search page, enter the word, 'Google.' How many results do you get?
Over 2.5 Billion.
Zap
back to the mid-90's; two students named Larry Page & Sergey Brin
are working on a new research project at Stanford University,
California. Using the leading search engines of their day; Inktomi and
AltaVista, they're entering the word 'Inktomi' into the Inktomi search
engine and 'AltaVista' into the AltaVista search engine.
How many results do you think they got; a Thousand? A Million?
Zero.
Larry
& Sergey couldn't believe it. Because Inktomi and AltaVista search
engines were the leaders, but couldn't even find their very own
websites in an online search. This added to the boys' conviction. Now
they were sure they'd soon be blasting the competition with their own
new creation; Google.
Google didn't get to be king of search and
PPC (Pay-Per-Click) by thinking like everyone else. They worked
'outside the box' to develop an alternate plan of attack. The results;
obscene profits and domination of the search engine world.
In short, Google used imagination to get where they are today.
To
beat competitors in your business category you must use imagination
too. Here are 5 top techniques that'll boost your performance. While
your ad is climbing the Results ladder, you'll be getting far more
attention from prospective customers.
Introducing these tips may
take a little time and effort (perhaps that's why most advertisers
aren't using them). But there are resources available to help you.
What's more, these methods won't cost you a penny.
1. Tailor the Web Address Displayed in Your Ads
Let's
say Mr Smith is searching online for apples. Meanwhile, you own 'Fruit'
dot-com. If you happen to have the word, 'apples' in your ad's web
address, when it comes to providing Mr Smith with his search results
Google is going to love you.
Problem is, you don't have the word,
'apples' in your existing web address. Well, there's an easy way to fix
this. It's called a subdomain. Subdomains are a great way to ensure the
keyword entered by your prospective customer, is actually displayed at
the bottom your Google ad text.
So let's create a subdomain using
your web host's control panel, so that 'Apples' will be a subdomain of
your existing site. This allows you to display 'Apples.Fruit' dot com
as the ad's web address. Your ad will contain address text matching
exactly what Mr Smith is seeking. What's more, 'apples' will be
highlighted in bold text.
Result? A big, free boost for your ad.
Most
website hosts such as Network Solutions, Go Daddy and others will allow
you to have 70 or more subdomains. So, you can have many tailored ads
with different keywords in your address; 'Pears.Fruit' dot-com,
'Bananas.Fruit' dot-com - you get the idea.
By the way; don't try
to fool Google by entering a subdomain that doesn't exist. Within a
matter of hours they'll catch you. And switch your ad off until you've
fixed it.
2. Interesting Text Beats Boring Competitors' Cash
As
legendary ad man Claude Hopkins said many years ago; "Any studied
attempt to sell, if apparent, creates corresponding resistance."
Which
is more interesting; 'Online Tax Services; we're the best,' or 'What
the IRS doesn't Want You to Know?' The goal is to think creatively.
Produce text so tempting, internet users yearn to learn more.
So
don't get in customers' faces - be subtle. Ease your way into their
minds. Because ads that give people a real reason to click, work.
You're limited only by your imagination.
3. Always Place the Keyword in Your Headline
If
you're bidding on the keyword, 'Hammers,' make sure the word 'Hammers'
is in your headline. Google will then show that word as bold text; a
huge benefit. You'll need to create a number of tailored ads in order
to make this work. Perhaps you'll have one ad for every 2 or 3
keywords. No problem - Google makes this quite easy.
4. Put the Price in Your Text
People
on the internet are busy. They want info - now. If you display a price
of your product or service in your ad, you're likely providing them
with more info than your competitors are. Get ready for more clicks.
And more clicks means your position soars.
5. Be Frugal with Google
Why
pay for clicks that do you no good? Calendar studies show there's
likely at least one day a week you'd have to be insane to run your ad.
For example, if you're selling office supplies, it could be the weekend
your ads should be off. If you're selling theme park tickets, it could
be Mondays that make no sense for you.
By studying your ad's
daily click patterns you can discover the days or hours to put your ad
to sleep. This saves you money. Money which can be spent later, and
boost your ad during the proper times.
After all, the goal is to
save you money. Or, do you prefer to contribute unnecessarily to Larry
& Sergey's Google retirement fund?
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